![]() ![]() Is that the optimal way to arrange a wireless telephone and data market?ĭROSSOS: Well, you know, it is quite a typical way that markets are structured. And in fact, America really has three main cell phone companies - Verizon, AT&T and T-Mobile - and then you have a bunch of smaller companies that piggyback off of the physical network that these other companies have. RASCOE: So Mint was already using T-Mobile's network. For example, they could make the service to be a 3G service while, at the moment, Mint Mobile service comes as 5G, meaning the latest technology. What I want to say about that - even, let's say, if T-Mobile were to retain the $15 per month, there is many other details - there's many other restrictions that they can impose even though the monthly price is the same. RASCOE: That - no one ever reads that stuff, so (laughter).ĭROSSOS: We do. ![]() RASCOE: So that's not actually necessarily a benefit for the consumers.ĭROSSOS: And to add to that, there is the many footprints, small print, and caveats and footnotes that usually, offers comes with. If two network operators that are merging are promising to keep prices flat, well, that's not good enough, you know, because prices are falling anyway. It's been about three years now, so what do we know?ĭROSSOS: It is important to note that these promises - actually, they are not significant, and in practice they don't really make a difference into the market because what is important to remember is that mobile prices, both the monthly prices and, as well, the unit prices, meaning gigabytes, have been coming down. RASCOE: Back in 2020 when T-Mobile bought Sprint, there was a promise to keep Sprint's prices in place for three years. ![]() RASCOE: T-Mobile says they'll continue to offer Mint's cheapest plan, which costs $15 a month, but does that indicate to you that this merger may be a good thing for consumers - that they'll still have this ability to get these really, really affordable plans for those who need them?ĭROSSOS: My personal assessment is that probably T-Mobile is looking to rationalize the, you know, pricing in the market by removing a competitor that has lower prices than them. What could it cost you? Antonios Drossos is a managing partner at Rewheel, a mobile data strategy firm, and he joins us now. The deal could cost T-Mobile as much as $1.35 billion. And the Ryan he's talking to, of course, is Ryan Reynolds, part owner of Mint. That's T-Mobile CEO Mike Sievert announcing T-Mobile's acquisition of Mint Mobile. © 2023 NYP Holdings, Inc.MIKE SIEVERT: Ryan, we are so happy to have you and the whole Mint team join the T-Mobile family. ![]() Reynolds, meanwhile, will remain in his creative role for Mint. Mint founders David Glickman and Rizwan Kassim will stay on at T-Mobile after the transaction is complete to manage the brands. “We think customers are really going to win with a more competitive and expansive Mint and Ultra.” “Over the long-term, we’ll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile,” Sievert said. T-Mobile said Wednesday that it is acquiring the brands’ sales, marketing, digital and service operations. T-Mobile CEO Mike Sievert said the company plans to give a boost to Mint’s already successful digital direct-to-consumer business. said Mint and Ultra Mobile are complementary to its existing prepaid services, Metro by T-Mobile, T-Mobile branded prepaid and Connect by T-Mobile. It plans to use its supplier relationships and distribution scale to help grow the brands and offer competitive pricing and greater device inventory to more US consumers seeking low cost offerings. “I never dreamt I’d own a wireless company and I certainly never dreamt I’d sell it to T-Mobile,” Ryan Reynolds tweeted. T-Mobile said it is acquiring Mint’s sales, marketing, digital and service operations. The “Deadpool” star reeled in $610 million in the sale of his gin company in 2020. Reynolds owns a “significant” stake in Mint, according to Bloomberg. “Life is strange and I’m incredibly proud and grateful.” “I never dreamt I’d own a wireless company and I certainly never dreamt I’d sell it to T-Mobile.” Reynolds said in a tweet. The brands, which already use T-Mobile for their network, will be run as a separate business unit. will give it access to the budget wireless provider Mint, along with Ultra Mobile and wholesaler Plum. Mint Mobile, partly owned by actor Ryan Reynolds, will be acquired by T-Mobile as part of a cash-and-stock deal worth as much as $1.35 billion, the Hollywood star revealed Wednesday. Ryan Reynolds tells Wrexham star to ‘put a f–king shirt on’ when greeting Blake Lively It’s very predictable who the NHL wants to cover COVID shortfall Ryan Reynolds plows into Formula 1 racing with $218M stake in Alpine team Hugh Jackman’s Wolverine suit revealed in ‘Deadpool 3’ first look ![]()
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